Bird & Bird LLP

Intellectual Property

Partner

I am a partner in our China intellectual property team based in Hong Kong. Clients come to me for guidance on all aspects of brand and product design protection, enforcement and monetisation in China and across the APAC region.

I specialise in brand protection and transactional IP matters, with a focus on trade mark, product design and copyright for clients in the media, entertainment & sports and consumer & retail sectors. I regularly advise clients on identification, protection, registration and enforcement of their IP rights. I also advise clients on legal issues relating to the commercialisation and internationalisation of IP/IT assets including management of IP portfolios, advising on licensing and franchising strategies across Asia.

I have extensive experience advising leading gaming companies, esports leagues and teams in the area of IP protection and regulatory compliance. I am also involved in innovative legal issues such as NFT in gaming and in-game sponsorships and advertising.

Admissions

Law Society of Upper Canada, 2005 Hong Kong Law Society, 2011

English and Mandarin

McGill University (B.Eng.) (Honours) in Mechanical Engineering Queen's University (LLB)